Everyone has Anthuriums on their shelves, and consumers not only rave about them but they buy them, too. But perhaps not as frequently as they could - despite the fact that Anthurium remain very popular. So, to give your sales a boost we have come up with four promotional themes...
Four promotional themes have been developed, each focusing on the relationship between the individual and the Anthurium.
Based on the notion that 'something beautiful grows whe you get a plant,' we showcase the best that Anthurium have to offer. Curiously of all plants, Anthurium have a slinky seductive power, so how do we use this to the best sales effect?
Anthurium, your housemate: make a statement with a large Anthurium
Anthurium, nature's jewel: cherish the (small) Anthurium
Anthurium, a natural sense of harmony: Anthurium give you a sense of balance
Anthurium, low-maintenance: a colourful Anthurium is your easy-going family friend
We will tell your customers that an "Anthurium is the star of the plant world because the plant's bold colours and lush green foliage bring a shine to your life."
Each theme is directly translated into a sales concept covering assortment, presentation and inspiration. So for each theme there is a surprising plant range, a unique presentation and ideas for eye catching displays.
As the assortment range is so wide each theme has some specific range recommendations. So use this to randomly change your assortment and really surprise your customers.
Vibrant and seductive presentations drive sales, so for each theme there are tips on how best to display the plants. There are also some ready-made POS materials to draw the shopper's attention and generate those all important impulse purchases.
Without inspiring your customer it is nigh on impossible to get those sales. Our moodboards have been designed to make it easy for you to keep within the theme by helping you translate it using materials you may already have. Each moodboard is tailored to a specific customer type who enjoys buying plants. There is also a a mood board for that all important eye catcyhing display corner.
In-store messages are a major part of the sales process so we have some POS for you to use above, or near to, your Anthurium table.
Little works better than an eye catching display so we have designed a smaller banner for this area.
Your customers mostly have different backgrounds and perhaps the only thing they have in common is the desire to shop… or just mooch! Or do they actually have much more in common?
Experienced and In-depth research categorises consumers into segments. This gives us a more focused insight into their attitudes towards plants, as well as their personal values, and pinpoints what they feel is important when buying plants. Based on this data, we have chosen four promotional themes and the words, look and feel correspond to the mindset of a specific group of plant buyers.