Everyone has Anthuriums on their shelves, and consumers not only rave about them but they buy them, too. But perhaps not as frequently as they could - despite the fact that Anthurium remain very popular. So, to give your sales a boost we have come up with four promotional themes...

Four promotional themes have been developed, each focusing on the relationship between the individual and the Anthurium.

Based on the notion that 'something beautiful grows whe you get a plant,' we showcase the best that Anthurium have to offer. Curiously of all plants, Anthurium have a slinky seductive power, so how do we use this to the best sales  effect?

• Anthurium, your housemate: make a statement with a large Anthurium

• Anthurium, nature's jewel: cherish the (small) Anthurium

• Anthurium, a natural sense of harmony: Anthurium give you a sense of balance

• Anthurium, low-maintenance: a colourful Anthurium is your easy-going family friend

We will tell your customers that an "Anthurium is the star of the plant world because the plant's bold colours and lush green foliage bring a shine to your life." 

Each theme is directly translated into a sales concept covering assortment, presentation and inspiration. So for each theme there is a surprising plant range, a unique presentation and ideas for eye catching displays.

Assortment

As the assortment range is so wide each theme has some specific range recommendations. So use this to randomly change your assortment and really surprise your customers.

Presentation

Vibrant and seductive  presentations drive sales, so for each theme there are tips on how best to display the plants. There are also some ready-made POS materials to draw the shopper's attention and generate those all important impulse purchases.

Inspiration

Without inspiring your customer it is nigh on impossible to get those sales. Our moodboards have been designed to make it easy for you to keep within the theme by helping you translate it using materials you may already have. Each moodboard is tailored to a specific customer type who enjoys buying plants. There is also a a mood board for that all important eye catcyhing display corner.

In-store messages are a major part of the sales process so we have some POS for you to use above, or near to, your Anthurium table.

Little works better than an eye catching display so we have designed a smaller banner for this area. 

Your customers mostly  have different backgrounds and perhaps  the only thing they have in common is the desire to shop… or just mooch! Or do they actually have much more in common?

Experienced and In-depth research categorises consumers into segments. This gives us a more focused insight into their attitudes towards plants, as well as their personal values, and pinpoints what they feel is important when buying plants. Based on this data, we have chosen four promotional themes and the words, look and feel correspond to the mindset of a specific group of plant buyers.

Certain times of year are better than others to persuade shoppers to buy a larger plant - especially September and perhaps in the early part of the year. Those are the times for the Housemate theme, which tells the story of larger Anthurium.

If it's  different, it attracts attention and our theme is certainly different: "Looking for a new housemate? Well, look no further than an Anhurium. How can you resist those bold colours and glossy leaves?" 

Use the ready-made POS to really get your message across. 

There is a message for each theme for you to use as a conversation opener. Upbeat, breezy messages are designed to help you approach selling Anthurium in a fresh way.

"What kind of plants do you buy for your home? Does your choice of plants match your personality?  An Anthurium is a blooming type of plant; a star. It simply loves showing off its gorgeous colours. It commands attention. The time to go looking for a new leafy love is at the end of the summer, or perhaps after New Year - after all a big plant instantly makes a big impact." 

The Housemate theme clearly calls for an assortment with large pot sizes.

What's on your carousel? Plants in red, orange and bright pink shades in pot sizes larger than 30cm. That's a big Housemate for you  - it will really make a strong statement.

Assortment

For the Housemate theme we are thinking big, powerful and eye-catching! How easy is it to make a strong statement in the lounge with a large Anthurium. What better than a lush plant with bold colours that gives an added shine to your life! The materials for the Housemate theme are tailored to a the taste of a specific consumer group, that we call the cultivated performer. This group of shoppers, you know them,  expect quality, and  exceptional materials and structures. Something a little out of the ordinary!

Use the moodboard as inspiration to do something different with your plant presentation, keeping Anthurium as the star, of course!

Surprise your customers around Valentine's Day and Mother's Day with Anthuriums in smaller pot sizes. They will fit perfectly with the Nature's Jewel theme. Appeal to the shopper's sense of wonder and love of nature.

Tell the story of Nature's Jewel by having a wide selection of small Anthuriums on display:   "The Anthurium is a special plant to cherish. The fact that these colours exist in nature is simply amazing. Anthuriums come from the tropics, where they grow in the wild."

There is a message for each theme for you to use as a conversation opener. Upbeat, breezy messages are designed to help you approach selling Anthurium in a fresh way.

"An Anthurium is part of a tropical plant family that has over 600 members. Perhaps the best known is the flamingo plant with its colourful flower sheath. As Anthuriums are tropical plants, they thrive indoors. They come in many colours and sizes. The plant loves everyone. You will always find an Anthurium to suit you."

What's on your carousel?  Plants in all colours, but perhaps lighter shades and in pots no bigger than 9cm or 12cm.

Anthuriums are Nature's Jewels. They are widely available in smaller pot size. Rose and pastel shades go well with the Nature's Jewel theme.

Assortment

Pastel shades, lustrous and sweetness are key words in the Nature's Jewel theme. Small Anthuriums are the perfect way for customers to bring a touch of nature to their homes. A strongly charactered plant is a welcome addition to your home. The materials for the Jewel theme are tailored to the tastes of a particular consumer group, that we call the cultivated performer. They expect quality, unusual materials, interesting structures and novelty!

Use the moodboard as inspiration to do something different with your plant presentation, keeping Anthurium as the star, of course!

There are a number of times throughout the year that are especially associated with relaxation and feeling good. We have come up with an assortment of Anthuriums and a story that matches  this theme. The idea is that having Anthuriums around makes your customer feel good.

Tell the story

The Wellness story is all about feeling good; it's perfect for plants as plants do make you feel good and you really are healthier with plants around. Offer  your customers small Anthuriums in light and soft shades.

Use the ready-made POS to really get your message across.

There is a message for each theme for you to use as a conversation opener. Upbeat, breezy messages are designed to help you approach selling Anthurium in a fresh way.

"Plants give people a sense of harmony. Surrounding yourself with nature increases your feeling of well-being. An anthurium is a lush green plant with an impressively colourful accent. The Anthurium's origins lie in the jungle so it will love the temperature in your home. Did you know that plants are more than just aesthetically pleasing? They produce oxygen,   filter poisons from the air and can reduce your stress levels. And they are good humidifiers, brighten your home and cheer your heart. In other words, an Anthurium gives your life an added shine."

Everyone associates the word "wellness" with peace and quiet, with relaxation. White or light-coloured Anthuriums in pot size 14/17cm typify this.

Assortment

The Wellness theme calls for a more peaceful image. Unwind and relax. The use of blue shades emphasises this. An  Anthurium provides a sense of harmony and balance. The lushness of the plant brings nature closer to you.  The materials for the Wellness theme are tailored to the tastes of a particular consumer group: the cultivated performer. They expect quality, exceptional materials, structures and novelty! 

Use the moodboard as inspiration to do something different with your plant presentation, keeping Anthurium as the star, of course!

The fourth theme is low- maintenance. While consumers want to surround themselves with plants, they mostly don't want to bother with plants! Anthurium is a low-maintenance plant, and so it is truly easy-going. We have chosen playful, bright Anthuriums.

Tell the story of the Low-Maintenance Anthurium  by flagging up brightly coloured Anthuriums. Emphasise their low maintenance nature: "Anyone can look after an Anthurium; it is a hassle free plant that doesn't need any sopecial care. A bit of light, water and food from time to time will do."

Use the ready-made POS to really get your message across.

There is a message for each theme for you to use as a conversation opener. Upbeat, breezy messages are designed to help you approach selling Anthurium in a fresh way.

"Anthurium is an easy-going plant, but nevertheless it is still a star! Don't igonre it and it will reward you by flowering practically all yearround. A tough bird, it still prefers regular watering, a nice light spot, and the occasional treat of soem food." 

The Easy-going theme is characterised by brightly coloured Anthuriums in orange and red, in 14/17 cm pots.

Assortment

No fuss! Anthurium is a low-maintenance plant, a trait that is underscored by fresh colours and simple, bold materials. The materials for the Easy-going theme are tailored to the tastes of a specific consumer group: the cultivated performer. They expect quality, exceptional materials, structures and novelty! Gadgets that make watering more fun, such as a uniquely designed watering can for example, reflect this theme.

Enjoy the moodboard and use it as a framework for a stunnning eye catching display. 

The Anthurium has everything that you can expect from an attractive plant: it looks beautiful, it has an unprecedented fowering span, and it is remarkably easy to care for.

• Unwrap the plants directly upon arrival.
• Do not let the ball of soil dry out, but take care not to over water.
• Keep the temperature consistent, and avoid drafts. Be sure to wrap the plant carefully before it leaves the store; it does not like the cold.
• Minimum temperature: 15 degrees Celsius.

These tips are provided by Anthurium growers.

Anthurium is an easy-going plant. However, it still retains its star power. It does not like being ignored. In return for a little attenion, an Anthurium gives a lot back. It blooms practically all year-round.

• Water the plant regularly.

• Anthuriums enjoy a well-lit spot best.

• Give an Anthurium something extra now and then (plant food).

These tips are provided by Anthurium growers.